“Living in Iceland is like dancing tango on ice.
You never know what comes next – a volcanic eruption or a financial collapse.
But i’m fascinated by my country – its enourmous natural beauty.
The people, the weather, the countryside and the beautiful sheeps that walk freely on the mountains every summer.”
The philosophy behind utanum design is based on the best that icelandic wool has to offer – the unique warmth.
The feeling being tucked in. A timeless flow that echoes the strong bond to icelandic nature and culture.
All the products of utanum are produced in Iceland and handled with care all the way to the customer.
Icelandic wool is a natural product whos manufacturing is based on international environmentally-friendly principles.
,,Að búa á Íslandi er eins og að dansa Tangó á ís.
Þú veist aldrei hvað kemur næst – eldgos eða bankahrun.
En ég er heilluð af þessu landi mínu – hrikalegri náttúrufegurð þess.
Fólkinu, veðrinu, sveitinni og fallegu kindunum sem ganga frjálsar á fjöll á hverju sumri.”
Hugmyndafræði utanum hönnunar byggir á því besta sem íslensk ull hefur að bjóða – einstaka varmaeiginleika.
Hugmyndin er að upplifa þá tilfinningu að vera umvafinn. Tímalaust flæði sem endurspeglar sterk tengsl við náttúru landsins og menningararf.
Allar vörur frá utanum eru framleiddar á Íslandi samkvæmt ströngum gæðakröfum alla leið til viðskiptavinarins.
Íslenska ullin er náttúruvæn afurð og þróuð samkvæmt alþjóðlegum umhverfisvænum gildum.
1969-73 Danmarks Designskole, fashion design
2006 “How to start your own company” business-course at Impra
2009 ECDL computer-course, nýi tölvu og viðskiptaskólinn
2006 Founder of the company utanum and the website www.utanum.is
1997-2005 Freelance designer for several wool companies such as:
* M.A. Eiríksson
* Freyja, Russian company in Moscow
1995-1997 Head designer for Folda, Akureyri
1993-1995 One of three founders of Spaksmannsspjarir (with Björg Ingadóttir and Valgerður Torfadóttir)
1984-1994 Projects for several wool companys among other activities
1991 Employed at Rammagerðin while working on a project about tourists buying-habits
1981-1989 Founder and designer of Skrydda, a leather company and workshop. Parner: Kjartan Ólafsson
1977-1981 Head designer for Álafoss
1973-1977 Freelance designer for several wool companies such as Solido, Lesprjón and Hilda
2010 Christmas exhibition, Handverk og hönnun, Reykjavík
2010 “Það sem ullin gefur” exhibition, Árbæjarsafn, Reykjavík
2010 Culture Night – New knit collection at Kraum, Reykjavík
2010 “Peysur og bárujárn” designer-mars, Kirsuberjatré, Reykjavík
2009 Christmas exhibition, Handverk og hönnun, Reykjavík
2006 Summer exhibition, Handverk og hönnun, Reykjavík
2005 Christmas exhibition, Handverk og hönnun, Reykjavík
1996 Exhibition of the award winner of newspaper DV’s cultural prize for design, the knitwear collection: Natura
1994 Spaksmannsspjarir’s fashion show in Hamburg ( invitation from Imago, fashion fair.)
1993 Spaksmannsspjarir’s fashion show in Oslo ( invitation from the magazine Kvinner og Klær.)
1987 Fat’87’s fashion show (a group of designers) in Gamla Bio opera house, Reykjavík
1985 Skrydda’s and Epal’s fashion show at Hotel Borg, Reykjavík. Collaboration with Sigrún Guðmundsdóttir
1985 Fashion show in New York, invitation from the American Scandinavian Foundation. Collaboration with María Lovísa Ragnarsdóttir
1984 Gallery Langbrók , Reykjavík art festival, Bogasalur, Reykjavík
1984 Design from Skrydda in Gallery Langbrók, Reykjavík
1984-1985 Form Island. Icelandic Design touring the Nordic countries
1982 Design from Skrydda in Gallery Langbrók, Reykjavík
1982 The Textile Guilds exhibition at Blönduós, Sauðárkrókur and Dalvík
1982 Six members of the Textile Guild at the ASÍ art museum, Reykjavík
1982-1983 “Nordisk Textiltrienal III”, miniature touring the Nordic countries
1982 “Design ’82” Reykjavík art festival, Kjarvalsstaðir
1981-1982 “Pejling ‘81” Icelandic design touring in Denmark
1982 “Smælki” Gallery Langbrók miniature art exhibition, Reykjavík Art Festival
1981 The Textile Guild at the ASÍ art museum
1980 “Smælki” Gallery Langbrók miniature art exhibition, Reykjavík Art Festival
1979 Fashion show at the Danish fashion fair at Bella Center, Copenhagen
1979 Gallery Langbrók summer exhibition at Kjarvalsstaðir, Reykjavík
1978 The Textile Guild at the Nordic house
1979-1984 One of 12 founders of Gallery Langbrók
Awards and recognitions
2011 Five month grantee of The National Icelandic Artist Trust Fund.
2006 Grantee for the project from the business course at Impra
1996 The newspaper DV’s Cultural prize for design
1994 Nomination for the newspaper DV’s cultural prize for design
1980-1982 Teaching courses at MHI and the School of Industry
1981 Conference of design in Helsinki, Finland “About designing from Icelandic wool”
1980 Conference of design in Lillehammer, Norway “Icelandic fashion design”
1980 Articles about fashion for the magazine Nýtt líf
1972-1973 Articles about fashion for the newspaper Morgunblaðið
2007-8 Assistance in Saltfélagið, a design and lifestyle shop
2006-7 Assistance in VIRKA, a textile-store.