About


“Living in Iceland is like dancing tango on ice.

You never know what comes next – a volcanic eruption or a financial collapse.

But i’m fascinated by my country – its enourmous natural beauty.

The people, the weather, the countryside and the beautiful sheeps that walk freely on the mountains every summer.”

The philosophy behind utanum design is based on the best that icelandic wool has to offer – the unique warmth.

The feeling being tucked in. A timeless flow that echoes the strong bond to icelandic nature and culture.

All the products of utanum are produced in Iceland and handled with care all the way to the customer.

Icelandic wool is a natural product whos manufacturing is based on international environmentally-friendly principles.

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,,Að búa á Íslandi er eins og að dansa Tangó á ís.

Þú veist aldrei hvað kemur næst – eldgos eða bankahrun.

En ég er heilluð af þessu landi mínu – hrikalegri náttúrufegurð þess.

Fólkinu, veðrinu, sveitinni og fallegu kindunum sem ganga frjálsar á fjöll á hverju sumri.”

Hugmyndafræði utanum hönnunar byggir á því besta sem íslensk ull hefur að bjóða – einstaka varmaeiginleika.

Hugmyndin er að upplifa þá tilfinningu að vera umvafinn. Tímalaust flæði sem endurspeglar sterk tengsl við náttúru landsins og menningararf.

Allar vörur frá utanum eru framleiddar á  Íslandi samkvæmt ströngum gæðakröfum alla leið til viðskiptavinarins.

Íslenska ullin er náttúruvæn afurð og þróuð samkvæmt alþjóðlegum umhverfisvænum gildum.

RESUME

Education

1969-73 Danmarks Designskole, fashion design

2006 “How to start your own company” business-course at Impra

2009 ECDL computer-course, nýi tölvu og viðskiptaskólinn

Design

2006  Founder of the company utanum and the website www.utanum.is

1997-2005 Freelance designer for several wool companies such as:

*  M.A. Eiríksson

*  Freyja, Russian company in Moscow

*  Álafoss

1995-1997 Head designer for Folda, Akureyri

1993-1995 One of three founders of Spaksmannsspjarir (with Björg Ingadóttir and Valgerður Torfadóttir)

1984-1994 Projects for several wool companys among other activities

1991  Employed at Rammagerðin while working on a project about tourists buying-habits

1981-1989  Founder and designer of Skrydda, a leather company and workshop. Parner: Kjartan Ólafsson

1977-1981  Head designer for Álafoss

1973-1977  Freelance designer for several wool companies such as Solido, Lesprjón and Hilda

Exhibitions

2010  Christmas exhibition, Handverk og hönnun, Reykjavík

2010  “Það sem ullin gefur” exhibition, Árbæjarsafn, Reykjavík

2010  Culture Night – New knit collection at Kraum, Reykjavík

2010  “Peysur og bárujárn” designer-mars, Kirsuberjatré, Reykjavík

2009  Christmas exhibition, Handverk og hönnun, Reykjavík

2006  Summer exhibition, Handverk og hönnun, Reykjavík

2005  Christmas exhibition, Handverk og hönnun, Reykjavík

1996  Exhibition of the award winner of newspaper DV’s cultural prize for design, the knitwear collection: Natura

1994  Spaksmannsspjarir’s fashion show in Hamburg ( invitation from Imago, fashion fair.)

1993  Spaksmannsspjarir’s fashion show in Oslo ( invitation from the magazine Kvinner og Klær.)

1987  Fat’87’s fashion show (a group of designers) in Gamla Bio opera house, Reykjavík

1985  Skrydda’s and Epal’s fashion show at Hotel Borg, Reykjavík. Collaboration with Sigrún Guðmundsdóttir

1985  Fashion show in New York, invitation from the American Scandinavian Foundation. Collaboration with María Lovísa Ragnarsdóttir

1984 Gallery Langbrók , Reykjavík art festival, Bogasalur, Reykjavík

1984  Design from Skrydda in Gallery Langbrók, Reykjavík

1984-1985  Form Island. Icelandic Design touring the Nordic countries

1982  Design from Skrydda in Gallery Langbrók, Reykjavík

1982  The Textile Guilds exhibition at Blönduós, Sauðárkrókur and Dalvík

1982  Six members of the Textile Guild at the ASÍ art museum, Reykjavík

1982-1983  “Nordisk Textiltrienal III”, miniature touring the Nordic countries

1982  “Design ’82” Reykjavík art festival, Kjarvalsstaðir

1981-1982  “Pejling ‘81” Icelandic design touring in Denmark

1982  “Smælki” Gallery Langbrók miniature art exhibition, Reykjavík Art Festival

1981  The Textile Guild at the ASÍ art museum

1980  “Smælki” Gallery Langbrók miniature art exhibition, Reykjavík Art Festival

1979  Fashion show at the Danish fashion fair at Bella Center, Copenhagen

1979 Gallery Langbrók summer exhibition at Kjarvalsstaðir, Reykjavík

1978  The Textile Guild at the Nordic house

1979-1984  One of 12 founders of Gallery Langbrók

Awards and recognitions

2011 Five month grantee of The National Icelandic Artist Trust Fund.

2006 Grantee for the project from the business course at Impra

1996  The newspaper DV’s Cultural prize for design

1994  Nomination for the newspaper DV’s cultural prize for design

Teaching

1980-1982 Teaching courses at MHI and the School of Industry

Lectures

1981  Conference of design in Helsinki, Finland “About designing from Icelandic wool”

1980  Conference of design in Lillehammer, Norway “Icelandic fashion design”

Writing

1980  Articles about fashion for the magazine Nýtt líf

1972-1973 Articles about fashion for the newspaper Morgunblaðið

Jobs

2007-8 Assistance in Saltfélagið, a design and lifestyle shop

2006-7 Assistance in VIRKA, a textile-store.